Steve harvey dating forum
Last week, IAC announced the launch of yet another site, Delightful, aimed at people who seek love and relationships, rather than just hookups.
It will be headed in part by the comedian Steve Harvey, who will serve as the brand’s “Chief Love Officer.”“This is our first brand focused on the L word as opposed to other brands that focus on dates,” said Sam Yagan, the CEO who will run Delighful with Harvey.
Khazan: You became part of the incumbent, though, when you joined Match. Why would I sign up for Match if I could do OKCupid for free?
In a time when there's a specific dating site for almost every micro-demographic (Farmers! ), I interviewed Yagan about what it’s like to manage so many distinct dating portals at once—and why he thinks everyone should be dating online. Sam Yagan: We sold Ok Cupid to Match in January of 2011.
In September of 2012, I became CEO of all of Match, which is the operating segment of IAC that contains all of the dating properties. You want your cousins to do well, but you want to do better. And that's why I love Tinder so much is because that scratches my entrepreneurial itch.
Back in 2003, the state of the art in online dating was psychologists. We didn’t believe that relationships could be simplified into a formula. Yagan: When you compete against an incumbent, you have to change the rules of the game.
If you play the incumbent’s game, you’re usually going to lose. They have more money than you, they have more people than you, and they have a better brand than you.